Founder of the festival, Umashanker Yadav, is an Ex-Indian Air Force person and a serial entrepreneur. Literature for him is not only reading and writing but the way of life. He lives literature everyday, every moment and enjoys it to the fullest. His flagship venture, Ikon Barcode Solutions Pvt. Ltd., boasts to have served and retailned some of the biggest and most reputed clients of India for a peiod of more than 15 years now. Serene Publishers & Distributors is the publishing arm for fiction and non fiction books while Ikon Label Industries is the manufacturing unit located in Changodar ,one of the most happening and vibrant industrial area of Ahmedabad, Gujarat. Umashanker is a very passionate and visionary man who does not fear to dream big and even go beyond. An M.A. in ( English Literature ) and M.B.A. ( Marketing), Umashanker has also done Post Graduate Diploma Course In Journalism And Mass Communication. He is a Published Writer and Editor. His English poetry book ‘Beyond Dreamz’, published in 2015, has been appreciated and received very well by the readers of all kinds. He along with Rashmi Goyal edited anthologies of poems ‘Lifenama’, ‘Kuchh Panne Dil Se’ and ‘Essence of Emotions’. He is also the founder member of prestigious Elan Sports and Wordzville Writers Club. Ahmedabad International Literature Festival is an initiative of Ikon Education Foundation, a charitable trust, founded by him and his associates which works for promotion of education, Literature, Arts and Sports.
A regular and marathon runner, Umashanker is also the man on mission to have a healthy and happy society. He promotes running and other healthy habits among the citizens by organising different activities at different parts of the city. He along with his very passionate and motivated team of runners have helped many non runners to convert into runners and lead a healthy and happy life through consistent and persistent efforts.