Asad Lalljee is SVP Essar Group and CEO of AVID Learning, a public programming initiative and creative platform under the Essar Group. Asad brings several years of advertising, publishing, marketing and business development experience, both in international and domestic markets.
Prior to relocating to India, Asad worked for 14 years as one of the ‘Mad Men’ advertising executives on New York's Madison Avenue. He was with McCann-Erickson, and earlier with Hill Holiday, a subsidiary of advertising giant IPG. Under Asad’s leadership AVID has distinguished itself with a wide variety of arts and cultural programming and is currently at the forefront of India’s cultural hub.
AVID has grown its curatorial practice by leveraging international cultural collaborations through the diplomatic core and partnering with the existing ecosystem by creating opportunities at some of the country’s and region’s largest cultural platforms including JLF, The Serendipity Arts Festival and The Kala Ghoda Arts Festival. Asad’s career also demonstrates his passion for new technology and media. Under his leadership AVID has a robust social media presence and uses social media as an important vehicle for outreach.
Asad was appointed curator of the newly restored Royal Opera House, Mumbai for which he has designed a robust program. He holds a B.A. in Economics from St. Xavier's College (Mumbai) and an M.A. in Global Marketing Communications from Emerson College (Boston).